Client : Greenberry | Location : Utrecht, NL | Elements : UX/UI, Research | Tools : Figma, Miro, Adobe CC
Curious to see how it works? Watch the video below ↓
The challenge for this project was to iterate on a mobile application MVP called Feelee. The existing MVP lets users check in their feelings. The goal was to keep young people engaged, give them insight into their mental health and help them achieve more resilience.
For this project, I conducted research in the space of mental health and mood-tracking apps through specific research methods like desk research, competitive analysis, and diary study. I organized and participated in creative workshops with the stakeholders. I was involved in creating analog & digital(screens) prototypes and carrying out usability testing with the target group.
The research methods I chose for this project were: Desk, Explorative, Competitive analysis, Diary study & Interviews with experts and target groups. Upon gathering the key insights, I prioritized them through the MoSCoW method based on the sources and research methods. Following this, ideation and prototyping sessions were conducted.
I organized explorative creative workshops with the client and the target group for drawing better user insights than just interviews. The exercises not only proved to be fun & engaging but provided more personal & in-depth answers from the participants.
I extended and further developed the existing app by creating a virtual world within feelee where users create an avatar together with their personal profile and can navigate through feelee by visiting different “rooms”. By checking in and doing exercises, they collect rewards through which they can unlock new items.